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Small Business Management : Launching and Growing Entrepreneurial Ventures (16th Ed.) by Longenecker, Moore, Petty & Palich

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ISBN 9781111532871
Authors Longenecker, Moore, Petty and Palich
Subject Economics, finance, business & management
Publisher Cengage Learning
Publication Date 2011-09-28
Format Hardback or cased book

Small Business Management : Launching and Growing Entrepreneurial  Ventures (16th Ed.)  by Longenecker, Moore, Petty & Palich

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Item Description

Small Business Management (16th Ed.) by Longenecker, Moore, Petty & Palich.
Published by Cengage Learning.
Hardback or cased book.

Help your students realize their dreams of small business success with Longenecker's market-leading text SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 16e. This popular text continues to lead with its comprehensive approach, precedent-setting coverage, innovative tools, engaging examples, and integrated resource package. SMALL BUSINESS MANAGEMENT, 16E delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one--the full business cycle. The book's thorough emphasis on building the business plan offers a full complement of chapters plus a full business plan that gives you flexibility in assignment options. All-new cases, proven exercises, and online activities place students in the role of decision makers to sharpen their understanding of concepts. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. This edition captures the excitement of small business with multimedia resources; from popular video cases and Small Business and Entrepreneurship Resource Center's robust collection of business-related articles and resources to SMALL BUSINESS MANAGEMENT ONLINE student learning tools. SMALL BUSINESS MANAGEMENT, 16E provides the valuable resources your students will reference and rely upon throughout their entire business careers.

Table of contents

1. The Entrepreneurial Life. 2. Entrepreneurial Integrity and Ethics. 3. Getting Started. 4. Franchising and Buyouts. 5. The Family Business. 6. The Business Plan: Visualizing the Dream. 7. The Marketing Plan. 8. The Human Resource Plan: Managers, Owners, Allies, and Directors. 9. The Location Plan. 10. Understanding a Firm's Financial Statements. 11. Forecasting Financial Requirements. 12. A Firm's Sources of Financing. 13. Planning for the Harvest. 14. Building Customer Relationships. 15. Product and Supply Chain Management. 16. Pricing and Credit Decisions. 17. Promotional Planning. 18. Global Opportunities for Small Business. 19. Professional Management in the Entrepreneurial Firm. 20. Managing Human Resources. 21. Managing Operations. 22. Managing the Firm's Assets. 23. Managing Risk in the Small Business.